Perfect Daily Grind

Perfect Daily Grind — PDG for short — is a British online coffee publication that explains how coffee works: what washed processing does, how green coffee is bought and sold, why a variety behaves differently at altitude. It is the outlet most likely to have taught an English-speaking coffee professional the vocabulary they use, and it is cited across this wiki’s processing, trade and variety notes for exactly that reason.

It is a publisher, not a coffee company. PDG grows nothing, roasts nothing, exports nothing and judges nothing — a distinction that matters when reading it, and one this note returns to below.

The company

The publication launched in January 2015.¹ The company behind it, Perfect Daily Grind Limited, was incorporated in the United Kingdom on 7 July 2015 with company number 09673156, and remains active.² The site’s own footer gives the same registration number.³

Its registered office and published mailing address are the same:

Perfect Daily Grind Ltd, Webster Griffin, Brooklands Park, Farningham Road, Crowborough, East Sussex TN6 2JD, United Kingdom²¹³

The general contact address is info@perfectdailygrind.com.¹³

Henry Stanislaw Philip Wilson, a British national, has been a director since the day the company was incorporated and is still in post; the About page lists him as Managing Director.⁴¹ One other director, Mark Henry Wilson, was appointed on 25 October 2022 and resigned on 27 September 2024.⁴

What it publishes

PDG’s stated purpose is to “educate people along the coffee supply chain, from producers and roasters to baristas and consumers.”¹ The site is organised around that supply chain rather than around news beats: an Industry side covering production and trade, roasting, and coffee shop and barista work; a Consumer side covering drinks, brewing, brew guides, tours and sustainability; and a smaller News & Updates section with a weekly round-up.³ It also runs a jobs board and an industry events calendar.³

The most unusual thing about it is language. PDG publishes in English, Spanish and Portuguese, with language toggles across the site, and claims to be “the only trilingual publication in the coffee sector.”¹³ That is a structural difference rather than a marketing line: Brazil, Colombia and Central America grow much of the coffee the English-language trade press writes about, and PDG is one of the few outlets that writes to those countries in their own languages as well as about them.

The wider group

PDG is the visible front of a small commercial group. It sits under PDG Global, alongside two siblings:¹

• PDG Media, a digital agency selling copywriting, web development, social media management and value-chain consultancy to coffee businesses.
• The Producer & Roaster Forum (PRF), an annual conference held in coffee-producing countries, which brings the supply chain together for networking, lectures and championships. Its own site lists editions across El Salvador, Brazil, Guatemala, Honduras and Colombia, plus a Farm Summit, with PRF El Salvador 2026 set for 26–27 March 2026 in San Salvador.⁵

PRF is the part of the group a reader is most likely to meet in person; it appears on the industry calendar recorded in Coffee trade shows.

What PDG is not

PDG maintains company pages profiling roasters and coffee businesses — The Barn in Berlin among them — which is sometimes mistaken for a commercial relationship with the coffees described. It is curation, not trade. Nothing in the public record presents PDG as a producer, roaster, importer, exporter, auction house or competition organiser, and no cupping scores, auction prices, lot altitudes, processing methods or championship placings belong to PDG itself.

The practical consequence, set out at more length in Coffee media: PDG is excellent for how something works and secondary for what the number was. When it reports a Best of Panama price or a Cup of Excellence score, that figure should be traced to the auction results sheet before it is treated as settled — including where this wiki cites PDG, which it does often.

To verify

Audience size and “leading publication” claims. PDG’s About page states that more than 24,000 coffee professionals subscribe to its weekly newsletter and that it reaches “hundreds of thousands of people every day and millions every single year,” and describes itself as “the world’s leading voice for coffee.”¹ Its LinkedIn company page, quoted in the research report behind this note, goes further and calls it “one of the world’s fastest growing online publications in the coffee industry, as well as the leading online coffee-related publication in Europe.” All of these are self-reported and unaudited — no traffic audit, comparative ranking or independent analytics source was found for PDG or for any competing outlet. Sprudge makes a similar unmeasured claim about itself, and the same caution applies to both.

To verify

Revenue and phone number. The business-intelligence site ZoomInfo lists Perfect Daily Grind Ltd with an estimated revenue of USD 6 million and a telephone number beginning +52, according to the research report behind this note. ZoomInfo was not consulted directly here, its revenue figures are modelled estimates rather than company disclosures, and +52 is the country code for Mexico, which does not match a UK-registered company at a UK address. No company-published revenue, staff count or telephone number was found. Treat both figures as unreliable.

To verify

Who founded PDG. The publication launched in January 2015, roughly six months before the company was incorporated on 7 July 2015²¹ — a normal sequence for a blog that later formalised, but it means the corporate record does not describe the publication’s origin. Henry Wilson has been a director since incorporation and is titled Managing Director,⁴¹ which is strong evidence but is not the same as a stated founder: neither the About page nor the Companies House record uses the word. The research report behind this note asserted “Henry J. Wilson” as founder while flagging the claim as unsourced, and that middle initial does not match the registered name Henry Stanislaw Philip Wilson.⁴ Do not state a founder, or that middle initial, until a primary source does.

To verify

What the Crowborough address is. The registered office and the published editorial address are identical, and both begin with “Webster Griffin” — a business name that is not PDG’s.²¹³ That pattern usually indicates a registered-office or care-of arrangement rather than a newsroom, but no source consulted explains the relationship, and PDG’s editorial staff are not listed by location anywhere read for this note. Nothing about where PDG’s writers actually work should be inferred from this address.

Related

• Coffee media — the wider trade press, how it is paid for, and why its numbers need checking
• Sprudge — the other outlet carrying most of the English-language coffee beat, news-first rather than education-first
• Coffee trade shows — the in-person circuit, including the Producer & Roaster Forum this group runs
• Coffee YouTube — where the largest coffee audiences went, a shift PDG covers
• James Hoffmann · Barista Hustle — individual-scale coffee education, the competitor-turned-teacher model
• Specialty Coffee Association · Coffee Quality Institute — the standards bodies PDG explains rather than belongs to
• Best of Panama · Cup of Excellence · World Barista Championship — events whose results reach most readers through the press rather than the source
• Green coffee buying · Direct trade · Washed process — subjects most readers learned from PDG explainers rather than primary documents
• Specialty coffee · Third wave coffee — the movement whose vocabulary this press standardised
• The Barn — an example of the roaster profiles PDG curates

Official links

• Official site — Perfect Daily Grind
• Official site — Perfect Daily Grind About Us
• Official site — Producer & Roaster Forum

Footnotes

1. About Us | Perfect Daily Grind — the publication’s own About page; source of the January 2015 launch, the education mission statement, the trilingual claim, the Crowborough address and info@ contact, the PDG Global / PDG Media / Producer & Roaster Forum structure, Henry Wilson as Managing Director, the newsletter and audience figures and the “world’s leading voice for coffee” self-description — confirmed via WebFetch ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸ ↩⁹ ↩¹⁰ ↩¹¹

2. Perfect Daily Grind Limited — Companies House — the UK statutory company register; source of company number 09673156, the 7 July 2015 incorporation date, the active status and the registered office address — confirmed via WebFetch ↩ ↩² ↩³ ↩⁴

3. Perfect Daily Grind — the site’s own homepage and footer; source of the Industry / Consumer / News section structure, the jobs board and events calendar, the three language toggles, and the footer address and registration number — confirmed via WebFetch ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷

4. Perfect Daily Grind Limited: officers — Companies House — source of Henry Stanislaw Philip Wilson’s directorship from 7 July 2015 and British nationality, and Mark Henry Wilson’s 25 October 2022 appointment and 27 September 2024 resignation — confirmed via WebFetch ↩ ↩² ↩³ ↩⁴

5. Producer & Roaster Forum — the event’s own site; source of the stated purpose, host-country list and the 26–27 March 2026 San Salvador dates — read via WebFetch for the Coffee media note rather than re-fetched here ↩