Specialty Coffee Wiki

Boo Coffee Roasters

Properties3
descriptionThe two-year-old Anderlecht roastery, run by Benjamin Brassart and Benoit out of a converted Brussels factory, whose head roaster won the 2026 World Coffee Roasting Championship in his own city.
tagsorganization, roaster, belgium, brussels, anderlecht, competition
aliasesBoo!, Boo Modern Coffee, BOO Modern Coffee Co, Boo Coffee

8 min read

Boo Coffee Roasters

Boo Coffee Roasters — which also trades as Boo! and Boo Modern Coffee — is an independent specialty coffee roaster in Anderlecht, a municipality of Brussels, Belgium.12 It opened in 2024, and in June 2026 its head roaster Benjamin Brassart became the first Belgian ever to win the World Coffee Roasting Championship.13

That is the reason it belongs in this wiki. A roastery barely two years old, run by two people out of a start-up incubator, took the world title in the one discipline that is purely about a roaster’s own judgement — and did it at the World of Coffee show in its home city.

The company

AttributeDetail
Opened2024, Anderlecht, Brussels2
HomeThe COOP building — a converted old factory set up to house start-ups and small businesses2
FoundersBenjamin Brassart (head roaster) and Benoit24
Registered asBOO Modern Coffee Co, Fernand Demetskaai 23, 1070 Anderlecht5
BusinessRoastery selling single-origin coffee by mail order across Belgium and Europe, plus wholesale to cafés, restaurants and retailers1
RoasterA compact 5 kg Typhoon production roaster4
RangeOrigins including Ethiopia, Kenya, Rwanda, Guatemala, Peru and Colombia, sold for filter and espresso in 150 g, 200 g, 250 g and 1 kg bags at roughly €15–€201

The two founders

Benjamin came to specialty coffee in 2018, through espresso, trained at Humble Coffee and worked as a barista in Brussels before starting the roastery.2 He is the one with the world title — his own note has the full competition record.

Benoit is French, came from an accounting background, and ran into specialty coffee culture while travelling in Australia, New Zealand and Canada before settling in Brussels.2

Their public story is unusually deliberate about the launch: the pair kept the brand hidden while they got it working, described in the trade press as operating “like a ghost” until they were ready.4 The name and the Halloween-ish branding are the joke that follows from that.

What they say they are doing

Boo!‘s own position is about access rather than exclusivity — “coffee should be accessible to everyone” — combined with buying as close to the farmer as they can, and framing the product as the journey the bean takes rather than a roast level.2 They talk about long-term relationships with producers “not just about transactions” — the standard Direct trade language, and worth reading as intent rather than as an audited claim.

Notably, they do not publish a house roast level, Agtron target or roast philosophy in technical terms.2 The outside description that exists is The Coffeevine’s: a small drum producing “clean and crisp coffees.”4 See Coffee roasting and Agtron scale for what those numbers would mean if they published them.

The 2026 world roasting title

In June 2026, at World of Coffee Brussels, Benjamin Brassart won the World Coffee Roasting Championship — the first Belgian to do so.31 He scored 619 points out of 720, two ahead of the Chinese runner-up, and submitted a single origin from Ecuador plus a blend of roughly 80% Tanzanian with 10% Peruvian and 10% Nicaraguan coffee.6

The format matters for understanding what the win says about the roastery: competitors are given green coffee, grade it, build a profile on sample roasts, reproduce it at production volume, and are judged by a cupping of the result — all on the same competition machine. It is a test of the person, not of the roastery’s kit. The full results archive is on the championship note.

He reached the final by winning the Belgian national roasting championship in late 2025, the only route into a World Coffee Championships final.6

Before that: AeroPress

Boo!‘s competition history starts on the scruffiest circuit in coffee. At the 2024 Belgian AeroPress Championship, Benoit won and Benjamin came second.47 Brassart’s own official competitor profile also records a 3rd place in 2023.7 See World AeroPress Championship for what that circuit is — one cup, a stopwatch and an audience, about as far from a production drum as competitive coffee gets.

Coffees

Boo! releases rotate, so this note records only what is documented at source rather than a menu that will be stale in a season.

The one lot described in detail anywhere consulted is a washed Burundian coffee from Bumba Hill, produced through the Long Miles Coffee Project, tasting of red berries with a vibrant acidity — released through the subscription box The Coffeevine and written up in March 2025.4

To verify — what the roastery is actually called

Four names are in circulation for one business: the website trades as Boo Coffee Roasters;1 the shop’s About page and Brassart’s own championship profile say “Boo! Modern Coffee”;27 the trade press calls it Boo Modern Coffee;4 and the Belgian company directory lists BOO Modern Coffee Co.5 The most likely reading is one legal entity with a trading name that has shifted since 2024, but no source consulted states that. The same flag stands on Benjamin Brassart.

To verify — a research report that finds no roastery at all

The automated research pass behind this note reported that it could find no listing for Boo! as a roaster, buyer or competitor in Best of Panama, Cup of Excellence or ACE records, and no record of any SCA-sanctioned competition result — concluding that a claim of a competition win “would be unsupported.” That conclusion is wrong on the competition point and is contradicted by the organisers’ own announcement of Brassart’s 2026 world title, already confirmed on World Coffee Roasting Championship.3 It is recorded here only as a caution: absence from a search is not evidence, and a small roastery is easy to miss.

To verify — Benoit's surname, and who owns what

No source consulted gives Benoit’s family name, nor the split of ownership between the two founders.24 La DH/Les Sports describes Brassart as a co-founder, which matches the About page naming two people; his official competitor profile says he “opened my own roastery.”67 Do not describe either person as sole owner.

To verify — lot-level numbers

No cupping scores, altitudes, purchase prices, producer contracts or auction purchases are documented for Boo! in any official auction or grading record consulted. The €15–€20 retail band comes from the roastery’s own shop and moves with each release.1 The Burundi lot’s altitude, variety and price were not published.4 Do not fill these in.

Footnotes

  1. Boo Coffee Roasters — official site — confirmed via WebFetch; source of the Anderlecht base, the mail-order and wholesale business, the origins on offer, the bag sizes and the €15–€20 range ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  2. Boo! — About us — confirmed via WebFetch; source of the 2024 opening, the COOP building, both founders’ backgrounds and the accessibility/direct-relationship position ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10

  3. World Coffee Championships — Introducing the 2026 World Coffee Roasting Champion, Benjamin Brassart (official) ↩ ↩2 ↩3

  4. The Coffeevine — Boo Modern Coffee: Scarily good — confirmed via WebFetch; source of the 5 kg Typhoon roaster, the Bumba Hill Burundi lot, the 2024 Belgian AeroPress result and the March 2025 feature date ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9

  5. Golden Pages Belgium — BOO Modern Coffee Co, Anderlecht — Belgian business directory listing; source of the registered trading name and address ↩ ↩2

  6. La DH/Les Sports — Benjamin Brassart, de Boo Coffee Roasters à Anderlecht, premier Belge champion du monde de torréfaction — source of the 619/617 scores, the competition coffees, the 2025 national title and the co-founder description ↩ ↩2 ↩3

  7. World Coffee Championships — Benjamin Brassart, Belgium (official competitor profile) — source of the 2018 start, the “Boo! Modern Coffee” wording and the AeroPress placings ↩ ↩2 ↩3 ↩4

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