Specialty Coffee Wiki

Mikael Jasin

Properties3
descriptionThe Jakarta barista who won the 2024 World Barista Championship in Busan — Indonesia's first world barista title — and who has spent the years since building an export company that pushes controlled fermentation into Indonesian coffee at scale.
tagsperson, barista, indonesia, competition, jakarta
aliasesMikael Jasin (barista), 2024 World Barista Champion, Mikael Jasin Indonesia

7 min read

Mikael Jasin

Mikael Jasin is an Indonesian barista, café owner and green-coffee exporter who won the World Barista Championship in 2024, held in Busan, South Korea, with a score of 591, competing for So So Good Coffee Company.123 He is the first Indonesian to win any World Coffee Championships title of that rank, and he got there on his third trip to the world final.

Before that he finished 4th at the 2019 championship in Boston — at the time the furthest any Indonesian had gone in a World Coffee Events competition — where he competed for Common Grounds Coffee Roasters.345

The three trips to the world final

YearHostPlacingCompeting forScore
12019Boston, USA4thCommon Grounds Coffee Roasters4315
22021Milan, Italy7th (claimed)——
32024Busan, South Korea1stSo So Good Coffee Company5915

The route to that stage runs through a national championship first — you cannot enter the world final directly. Jasin won the 2019 Indonesian Barista Championship after placing second the year before, and a 2024 profile describes him as a three-time Indonesia Barista Champion (2019, 2020, 2024).46

His 2019 routine is the best-documented of the three. He built it around “purpose-driven fermentation” — using carbonic maceration deliberately rather than as a novelty — and served three coffees: a washed Panamanian for the espresso course, an Ethiopian for the milk course, and an Indonesian coffee from northern Sumatra as his signature showcase.4 Putting an Indonesian lot in the signature slot was the point, not a flourish; it is the same argument he has made commercially ever since.

No source consulted here names the coffee, farm, variety or processing behind the 2024 winning routine. The championship’s technical sheets are not publicly browsable, and this wiki’s World Barista Championship note runs into the same wall for most years.

To verify

The 2021 placing. The Sprudge profile cited below states he “placed 7th at the 2021 WBC.”3 That is a single outlet, and 7th sits outside the published final six, so it does not appear in the imported results table on the World Barista Championship note. Treat it as a claim until an official ranking document confirms it.

To verify

The count of Indonesian national titles. The 2019 title is confirmed by contemporaneous competition reporting.4 The 2020 and 2024 national titles come from one 2024 corporate profile,6 and 2020 is the year most national championship calendars were disrupted by the pandemic. Do not quote “three-time national champion” as settled.

So So Good Coffee Company

So So Good Coffee Company (often shortened to SSG) is the business he competed under in 2024. Its published focus is barista training and coffee consultancy, alongside processing and selling Indonesian coffee.3 It is also the name attached to his championship result in the official record.5

CATUR Coffee Company

The more interesting company is CATUR Coffee Company, which he founded in 2021 to scale Indonesian coffee processing and export.3 At the time of the profile behind this note it was working with producers across 14 regions in Sumatra, Sulawesi, Bali and Flores.3

The technical core of it is yeast inoculation — adding a chosen strain to the fermentation rather than letting whatever is on the fruit take over — done with local processors rather than for him. His stated reason for working at that size is worth quoting directly: “real change can only happen when there’s enough scale so that the impact is bigger,” and the partnership is framed as knowledge transfer — “we are giving them knowledge that they didn’t have access to because of language or money.”3

That is a deliberate contrast with the usual competition-coffee model, where a champion’s lot is a few dozen kilos from one farm. It is also aimed at a specific gap: Indonesian specialty coffee has historically been read through wet hulling and the earthy Sumatran profile it produces, with Gayo in Aceh as the one region buyers can name. Jasin’s stated goal is standardised quality across the other regions too.3

Omakafé

He is also the owner of Omakafé in Jakarta, described as an omakase-style coffee boutique serving multi-course specialty coffee experiences — the sushi-counter format, applied to coffee, where the bar decides the sequence rather than the customer ordering from a menu.6

Omakafé shows up elsewhere on this wiki under its own steam: Georgius Audrey Teja (“Odi”) won the 2025 World Coffee in Good Spirits Championship in Geneva competing for Omakafé, with 378 points.

To verify

Ownership structures, and his ambassador roles. Everything above about who founded or owns what comes from company self-description and industry media, not from a corporate registry.36 Separately, the research behind this note reports him as an ambassador for Urnex, the equipment-cleaning brand, quoting an ambassador bio in which he calls So So Good “my new baby” — the Urnex page and So So Good’s own biography page both returned HTTP 429 (rate-limited) when fetched here, so neither was independently confirmed.

To verify

His age and birth year. A 2024 profile gives his age as 34.6 Nothing states a date of birth. The commonly repeated “born around 1989–1990” is an arithmetic inference from that one number, not a documented fact.

Why it matters

A world barista title is a public verdict delivered on a person, and what that person does with the year afterwards is not fixed. Some champions convert it into a café group; Simple Kaffa in Taipei is still leading with a 2016 win a decade later.

Jasin pointed his at the supply side of his own country. The 2019 routine argued that an Indonesian coffee belonged in the most important cup of a world final; CATUR is the same argument in export volume. Whether it works is a question about premiumisation reaching smallholders — Indonesia’s coffee is overwhelmingly smallholder-grown, and the Cup of Excellence auction record there is the lowest top price of any participating country, which is the gap he is describing.

World Coffee Championships record

YearCompetitionPlaceCountry
2024World Barista Championship1stIndonesia

2024 — World Barista Championship, Busan, South Korea (1st)

Theme. Mindfulness as a pathway to elevate the coffee experience and life.

  • Coffee — Colombia (milk & signature) & Panama (espresso)
  • Variety — Ethiopian landrace called Aji (milk & signature), Panamanian Geisha (espresso)
  • Process — Microbial cleansing, yeast inoculation, thermal shock (milk & signature); Washed with minimum intervention (espresso)
  • Farm — Finca El Diviso (milk & signature), Finca Deborah (espresso)
  • Official site — So So Good Coffee Company — his biography page on his own company’s site; the server returned HTTP 429 when fetched here, so the URL is taken from the research report and not independently confirmed.

Footnotes

  1. Mikael Jasin Of Indonesia Is The 2024 World Barista Champion (Sprudge, WBC 2024 coverage index) — event reporting; champion and the 3 May 2024 final date ↩

  2. Kerry — Flavour Genius: 9 Questions with Mikael Jasin — “The 2024 World Barista Champion and three-time Indonesia Barista Champion (2019, 2020, 2024)” ↩

  3. Mikael Jasin and the Future of Indonesian Coffee (Sprudge Special Projects) — the 2019 and 2021 placings, So So Good, CATUR’s 2021 founding, the 14 regions, yeast inoculation and the quoted remarks ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9

  4. Mikael Jasin Likes To Make His Life Difficult (Barista Magazine) — the 2019 fourth place, Common Grounds and ST. ALi, the 2019 Indonesian national title after a second place the year before, and the three coffees in the 2019 routine ↩ ↩2 ↩3 ↩4

  5. World Barista Championship — this wiki’s imported championship results table: 2024 Busan, 591, So So Good Coffee Company; 2019 Boston, 4th, 431, Common Grounds Coffee Roasters ↩ ↩2 ↩3 ↩4

  6. Kerry — Flavour Genius: 9 Questions with Mikael Jasin — Omakafé in Jakarta, the omakase format, the CATUR/So So Good description and the age figure ↩ ↩2 ↩3 ↩4 ↩5

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