Vietnam Amazing Cup

The Vietnam Amazing Cup (Vietnamese: Việt Nam Amazing Cup) is a national green-coffee quality competition — farms and companies send samples of their unroasted coffee, a jury cups them, and the best are ranked. It is organised by the Buôn Ma Thuột Coffee Association, based in Buôn Ma Thuột, the capital of Đắk Lắk province and the centre of Vietnam’s coffee-growing Central Highlands.12

It matters here for one specific reason. This wiki’s Vietnam coffee market note records that the world’s second-largest coffee producer has almost no public, lot-level quality record — no Cup of Excellence, no Best of Panama, no published scores attached to named farms. The Amazing Cup is the closest thing Vietnam has to that, and it is the first Vietnamese competition this wiki can list winning producers for by name.

What it is not, yet, is a price-discovery event. Unlike Cup of Excellence or Best of Panama, no auction, hammer price or buyer list was found attached to it — see the flags below.

What makes it unusual: Robusta is a real category

Most of the world’s famous green-coffee competitions are Arabica contests. The Amazing Cup judges Robusta and Arabica in separate categories, and in 2025 the Robusta field was the larger of the two.1 For a country where roughly 97% of the crop is Robusta, that is the only design that reflects what Vietnam actually grows — and it is the competition side of the argument the Fine Robusta grading standard makes: that the species deserves to be scored on its own terms rather than measured against Arabica and found wanting. See Arabica vs Robusta.

The 2025 edition

The 2025 awards were presented in Buôn Ma Thuột City, Đắk Lắk Province, with seven producers recognised for outstanding specialty coffees.1

Measure2025 figure
Samples entered149
Entrants70 organisations
Volume represented245 tonnes
Samples meeting the standard13992 Robusta, 47 Arabica

Robusta category — 2025

PlaceProducerLocation
1stAn Coffee FarmLâm Hà District, Lâm Đồng Province
2ndTình FarmEa H’leo District, Đắk Lắk Province
3rdSucafina Việt Nam Co LtdLâm Hà District, Lâm Đồng Province

The third-place entry is the local arm of Sucafina, the Geneva-headquartered green-coffee trading group — a reminder that these are not all smallholder entries.1

Arabica category — 2025

Two first prizes and two third prizes were awarded; the source names no second prize.1

PlaceProducerLocation
1st (joint)Pun Coffee Co LtdHướng Hóa District, Quảng Trị Province
1st (joint)8Ro Production Trading Services JSCĐà Lạt City, Lâm Đồng Province
3rd (joint)Dalat Natural – Quốc Lộc Co LtdĐà Lạt City, Lâm Đồng Province
3rd (joint)Lê Đức Bình FarmHướng Hóa District, Quảng Trị Province

Read the geography and the results line up with the Vietnam coffee market note’s account of where Vietnamese quality sits. The Robusta winners come from Lâm Đồng and Đắk Lắk in the Central Highlands; the Arabica winners come from Đà Lạt (Lâm Đồng’s highland Arabica pocket) and Hướng Hóa in Quảng Trị, far to the north — the two places Vietnamese Arabica is actually grown.

To verify — no scores, no protocol, no lot detail

The article behind these results publishes no cupping scores, no processing methods, no altitudes and no scoring protocol.1 Because the competition is branded “specialty coffee,” it is plausible that an SCA-style cupping form or the Fine Robusta protocol was used for the Robusta class — but neither is stated, and no jury list or rulebook was read here. Do not attach a number such as “86.5 points” to any of these producers, and do not describe any winning lot as washed, natural or grown at a given elevation. The “139 samples meeting the standard” line implies a threshold exists; what that threshold is was not found.

To verify — how old the competition is, and what else it runs

The Buôn Ma Thuột Coffee Association’s own site presents the Amazing Cup as an annual event and advertises a 2026 edition, alongside separate “Roast Master” and “Brewing Master” competitions.2 That was read from the site’s navigation and announcement headings, not from a results archive. The competition’s founding year, its full edition history, and the results of any year other than 2025 are not established here. Nor was any auction, price or buyer list found for the winning lots — treat the Amazing Cup as a quality ranking, not a marketplace, until a results-and-sales page is produced.

Footnotes

  1. Seven coffee producers recognised for outstanding specialty coffee — Việt Nam News, 28 April 2025 — confirmed via WebFetch; source of the organiser, the Buôn Ma Thuột venue, the 149 samples / 70 organisations / 245 tonnes / 139 qualifying entries, and every named Robusta and Arabica placing 2 3 4 5 6

  2. Buôn Ma Thuột Coffee Association — official site — confirmed via WebFetch as the official site of Hiệp hội Cà phê Buôn Ma Thuột; features the Vietnam Amazing Cup, a 2026 edition, and the Roast Master and Brewing Master competitions 2