Chamberlain Coffee

Chamberlain Coffee is an American coffee and drinks brand created by the video maker Emma Chamberlain, and it is the biggest example of a pattern this wiki covers under Coffee YouTube: someone with a large online audience puts their name on a bag of coffee. It began in December 2019 as a mail-order website¹ and by 2025 was selling through thousands of supermarkets, running its own cafés in Los Angeles, and reporting revenue in the tens of millions.²

It is a brand and a retailer rather than a farm or a roastery. Its own site sells coffee beans, cold brew, matcha and tea, single-serve packs, bundles and accessories, and markets itself on being “freshly roasted” with “USDA Organic options.”³ Nothing on that site, or in the trade coverage consulted here, says who does the roasting — which is normal for creator brands, most of which partner with an outside roaster rather than roasting in-house.⁴

What it sells

The range widened steadily from the single product it launched with. Coverage from 2023 describes single-serve pouches, capsules that fit Keurig machines, matcha powder, tea bags, and ready-to-drink canned lattes in flavours like Mocha, Cinnamon Bun, Vanilla and Cold Brew.⁵⁶⁷ Product names lean on the same playful register as the founder’s videos — “Careless Cold Brew Singles” and a “Fancy Mouse Espresso Blend” among them.⁵ Today’s shop navigation is simply: Coffee Beans, Cold Brew, Matcha, Bundles, Accessories.³

That mix matters for how you read the company. A large share of what it sells is not roasted coffee at all — matcha, tea, canned drinks — so revenue figures for “a coffee brand” are really figures for a young drinks company. See Coffee packaging for why the single-serve and canned formats are the expensive, high-margin end of the business.

To verify

The founding date and the first product do not agree across sources. Wikipedia puts the launch in December 2019;¹ Forbes describes the company as “founded in 2020.”⁵ A business case study on Femfounded says December 2019 but adds that Chamberlain was 19 at the time,⁸ which does not fit a May 2001 birth date. This wiki’s Emma Chamberlain note works through the same conflict in more detail and settles on December 2019, at eighteen. Accounts of what was actually in the first box also differ — steeped single-serve bags in some tellings, whole-bean bags in others. None of these is a company statement.

Who owns and runs it

Chamberlain founded the company and is now co-CEO alongside Gustav Langberg Hossy, the company’s former operations chief. The founding chief executive, Christopher Gallant, left to run the coconut-water brand ZICO Rising.² Outside money has been involved from early on: the Danish venture builder Blazar Capital is repeatedly named as the lead backer, with Electric Feel Ventures and UTA Ventures also listed.⁸⁹

The money

Almost everything known about this company’s finances comes from one piece of reporting. In March 2025 the specialty-coffee publication Sprudge obtained internal investor materials and published the numbers.² They showed:

Item	Figure
2023 revenue	~$19 million2
2024 revenue	~$22 million, up about 14%2
2024 result	a loss, blamed on “growing pains”2
Raised in 2024	$4.6 million2
Total funding to date	~$20 million2
2025 forecast	$33 million, and a return to profit2

The plan attached to those numbers was “profitability over growth” — pull back on retail, trim the product range, and open four more cafés with a large publicly traded company as the financial partner.² One investor quoted in the same materials described the fundraising as looking “desperate.”²

The shape of the story is the interesting part, and it is the reason this note exists in a wiki otherwise concerned with farms and cupping tables. An audience got the brand to eight figures of revenue in about four years. It did not get the unglamorous middle of the business to work: the outside factory that fills the bags and cans — the co-packer — caused stock shortages, and the company lost money in its biggest year.²

To verify

Every financial figure above traces back to a single article about leaked documents. Sprudge is the only outlet consulted that has seen the materials.² Business write-ups on Femfounded and Arthnova repeat closely matching revenue and funding numbers⁸⁹ but show no independent access, so they are the same story retold rather than confirmation. There are no audited accounts, no company statement and no regulatory filing behind any of it. The 33 million** is a forecast made in early 2025 and nothing consulted here says what the year actually produced. Arthnova gives a slightly different funding total — **19.6 million from 14 investors⁹ — against Sprudge’s “near 20 million."[^3] **Valuation is worse still:** Femfounded says roughly **20 million**,⁸ Startupintros says $50 million in 2024⁷ — a straight contradiction between two secondary sources, with no primary figure available. Do not quote any valuation.

To verify

The Series A has two different dates. A trade report by Perfect Daily Grind records a **7 million Series A in August 2022**,[^6] which Startupintros repeats.[^9] Forbes, writing in February 2023, refers to *"a successful 7 million Series A funding round in August.”*⁵ Separately, Food Dive reported a $7 million round announced in June 2023.⁶ Nothing consulted here establishes whether these are one round reported repeatedly or two raises. No investor announcement or filing was checked.

Where you can buy it

The company sells directly from its own website, with a subscription that ships internationally,⁵ and through American national grocery — Walmart, Target, Costco, Whole Foods, Albertsons, Sprouts, Erewhon and Amazon are the names that recur.⁸⁹ The internal materials Sprudge saw put the footprint at over 10,000 retailers as of early 2025.²

To verify

Store counts and shelf prices move constantly. Femfounded’s “more than 10,000 retail locations”⁸ matches Sprudge’s figure,² but a business analysis on Arthnova says 8,500+.⁹ Take the order of magnitude — thousands of shops — and nothing finer. The same Arthnova piece prices the ceremonial-grade matcha at $28–35 a container;⁹ that is a retail listing read at one moment, varies by size and promotion, and is not a company price list.

The cafés

The first permanent café opened on 28 January 2025 at Westfield Century City Mall in Los Angeles, and a second followed in Venice, California, in May 2025.¹⁹ The company’s own shop navigation now carries a “Chamberlain Cafe” section.³

To verify

One source has the second café two years later than the others. Wikipedia dates Venice to May 2025;¹ the Femfounded case study says a Venice location was planned for spring 2026.⁸ Wikipedia is the later and more specific account and is followed here, but neither is the company’s own announcement. Femfounded also reports roughly 30,000 transactions at the Century City café in its first weeks⁸ — a single unconfirmed figure.

What is not published about the coffee

This is the section a specialty reader will care about, and it is close to empty.

Nothing consulted here — the company site, the trade press or the business write-ups — publishes what specialty buyers normally expect to see: farm or co-operative names, country and region per product, processing method, variety, altitude, cupping scores, or who buys the green coffee. The public sourcing claim is “USDA Organic options” and “freshly roasted”³ — a certification and a freshness claim, not a traceability claim. That is a different proposition from direct trade, and it is worth saying plainly rather than reading the silence either way: an organic label says how the coffee was grown, not where or by whom.

None of this is evidence the coffee is bad. It means no scored, published evaluation of it exists, so a reader has nothing to compare against a farm note in this wiki. See Premiumisation for what a famous name on a bag does to price when the green-coffee story behind it is not on the label.

To verify

There is no competition or quality record under this name. The research behind this note found no lots, scores or placings for “Chamberlain Coffee” or “Emma Chamberlain” in the major green-coffee competition and quality archives — Cup of Excellence, Best of Panama, Specialty Coffee Association event results, CQI records — as buyer, roaster or competitor. Those archives were not individually browsed here, so this is an absence in the sources consulted, not a proven absence. Treat any claim of a cupping score, medal or auction lot attached to this brand as unsupported until an official sheet is produced.

Recognition

The brand won Creator Product at the 10th Annual Streamy Awards in 2020, listed on the awards’ own site as “Chamberlain Coffee – Emma Chamberlain.”¹⁰¹ That is an online-video industry award for a creator’s product, not a coffee-quality award — worth separating from the kind of recognition cupping-based competitions confer.

Related

• Emma Chamberlain — the founder and co-CEO, and the audience the whole thing was built on
• Coffee YouTube — the wider pattern of creator-owned coffee brands this is the largest example of
• Sprudge · Coffee media — the trade press that published the internal numbers
• Morgan Eckroth · Onyx Coffee Lab — the other creator-and-roaster pairing this wiki covers
• Starbucks · Blue Bottle Coffee — what a coffee company looks like when it does own its roasting and sourcing
• Cold brew coffee · Coffee packaging — the formats that carry most of the revenue
• Specialty coffee · Third wave coffee — the vocabulary a consumer brand borrows from
• Premiumisation · Direct trade · Green coffee buying — price, sourcing, and what is missing from this brand’s story
• Coffee scoring · Cupping — the evaluation nobody has published for these coffees

Official links

• Official site — Chamberlain Coffee

Footnotes

1. Wikipedia — Emma Chamberlain ↩ ↩² ↩³ ↩⁴ ↩⁵

2. Sprudge — Internal Documents Don’t Paint A Rosy Picture Of Chamberlain Coffee ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸ ↩⁹ ↩¹⁰ ↩¹¹ ↩¹² ↩¹³ ↩¹⁴ ↩¹⁵

3. Chamberlain Coffee — official homepage ↩ ↩² ↩³ ↩⁴

4. Perfect Daily Grind — Why are YouTube coffee brands becoming more popular? ↩

5. Forbes — Emma Chamberlain’s Brand Chamberlain Coffee Expands With New Product Category: Tea Bags — cited via the research report behind this note ↩ ↩² ↩³ ↩⁴ ↩⁵

6. Food Dive — How Chamberlain Coffee aims for broad appeal while staying true to Gen Z — cited via this wiki’s existing notes, not fetched here ↩ ↩²

7. Startupintros — Chamberlain Coffee: Funding, Team & Investors — an aggregator profile; cited via the research report ↩ ↩²

8. Femfounded — Chamberlain Coffee case study — a business write-up, not a primary filing; cited via the research report ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸

9. Arthnova — Emma Chamberlain Coffee: From YouTuber to Co-CEO — a business analysis containing explicitly estimated figures; cited via the research report ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷

10. The Streamy Awards — 10th Annual Nominees & Winners ↩